From inception to transformation:
the history of the Spanish car industry in an electric sequel!

From 1907 to 2021 was just the beginning!

Values

Technological innovation, communication, environmental responsibility, racing adventure, and authenticity.

Mission

Optimize and speed up the integration of electric mobility into day-to-day life.

Vision

Make electric mobility accessible, valuable and safe for everyone with the help of emerging technologies and racing experience.

The brand is ready to become the heart of electric transport production for work and business needs in Spain.

See how many difficult steps EBRO went through to enter your life in a new guise!

EBRO is a national Spanish automobile manufacturer whose history dates back to 1954 and takes on a new incarnation in 2021.

Timeline

EBRO history

1954

Nationalization and renaming of the company to Motor Ibérica SA. Registration and the first mention of EBRO as a tractor and truck brand based on the Ford Thames Trader.

1966

Presentation of the EBRO C-153.

1967

Purchase by Motor Ibérica SA of the rights for the production of Fadisa vans of the Alfa Romeo brand, Avia vehicles of the Perkins brand, and the Aisa diesel engine production technology from Siata and Jeep models. Production of EBRO F-100 cargo vans.

1971

Transformation of the EBRO F-100 into the EBRO F-108, full transfer of the rights of the car by Alfa Romeo to Motor Ibérica SA.

1976

The development of the EBRO F260 is based on the EBRO F-108. Expansion of the F range with the F275 and F350 models.

1981

Nissan Motor Co. expands share capital to 55%. Start of production of Patrol all-terrain vehicle and Vanette small van under the Nissan brand.

1985

Nissan acquires the rights to EBRO and Motor Iberica, turning it into Nissan Motor Iberica.

2013

The first tactical 4x4 EV "Pastor" is produced with the advice of the Spanish army.

2015

The debut of the first 100% EV that finishes the Dakar produced by Jaton Racing (one of the founders of Ecopower) for the Dakar race.

2017

Ecopower becomes the first and only 100% electric SUV to finish the Dakar rally, the toughest race in the world.

2018

The first development and testing of the EV concept for wide use by B2B customers in difficult terrain.

2021

The rebirth of the EBRO brand in the eco-segment of the Spanish car industry, aimed at all-electric vehicles, and the full registration of the rights to EBRO Ecopower SL.

2021

Production of the first test prototype of our EV. First pre-sales to companies.

2022

The first working electric prototype based on the Navara concept.
Coming soon….

2024

The start of mass production of a successfully tested model of the EV is planned.

A brand that has proven its mission at the most difficult off-road races

We have been reborn and transformed to use the latest Dakar experience to make electric vehicles affordable, practical, and safe for everyone.

We aim not just to enter a new era of the Spanish automotive industry but to provide the perfect environment-friendly tool for work and everyday life!

See who already appreciates the potential of EBRO Automotive.

Discover

Our team

Pedro Calef
CEO
Edu Blanco
CBDO
Carlos Calvo San Emeterio
EV Platform Engineer

Valentin Rouss
CMO & CIO
Ariel Jaton
CTO
Daniel Asensio
COO

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